Rand Fishkin from SparkToro has published his latest study on zero-click Google searches, which has some interesting findings based on clickstream data from users in the U.S. and EU. Of note:

• Nearly 60% of searches ended without a click.
• Almost 30% of all clicks in the U.S. went to Google-owned properties (YouTube, Maps, Images, etc.).
• Just over a third of all clicks went to the open web.

Dig deeper in my article, Nearly 60% of Google searches end without a click in 2024.

Danny Goodwin,
Editorial Director, Search Engine Land & SMX

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