GA4 reports and metrics can help inform your SEO campaigns. There is so much information available to analyze. You need clear objectives to focus on the most important data.

Find out how you can use GA4 to refine your strategies – from linking with Google Search Console to analyzing organic traffic and setting up custom events – in How to make the most of GA4 for SEO, written by Search Engine Land contributor Gemma Fontané.

Want to dive deeper into GA4? Sign up for our SMX Master Class, Dominating Google Analytics 4 and reporting with Colleen Harris, taking place Aug. 21-22. Register here.

Danny Goodwin,
Editorial Director, Search Engine Land & SMX

SEO

How to make the most of GA4 for SEO

Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.

PPC

Digital ad prices rise across channels as performance holds steady

Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.

SEO

Reddit CEO to Microsoft and AI search engines: Pay for our content

Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.

Analytics & conversion

5 ways loyalty programs help you maximize profits

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

SEO

Enterprise SEO: 11 keys to success in 2024 and beyond

Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.

SEO

Mastering AI in search: Best practices and future trends

Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape.

MarTech webinar

Future-proof your content

The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective.

SEO

Can’t keep up? 3 timeless ways to future-proof SEO

Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.

Live training + Q&A

Take your search marketing skills to the next level

Boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more with actionable training from the SMX Master Classes — online August 21-22! Attend with your crew to save up to 20% off registration!

Choose your class

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