Colleen Harris

Join us for Google Analytics 4 & Reporting training with Colleen Harris to learn how to confidently leverage GA4, GTM, Big Query, and Looker Studio for enhanced data storytelling.

Online March 12-13, 2025 | 12:00pm – 3:00pm ET | $249 | Live & On-Demand

• Setting up GA4 for success: We’ll start the Master Class with a refresher on best practices for setting up GA4 and how to audit an existing account. We’ll also cover new GA4 features like Key Events, changes in reporting display and importing data. First we’ll talk about what you consider success, so we can determine what to track on each page and understand how GA4 can track user activity. We’ll dive into connecting other Google properties like Search Console and Google Ads.

• Google Tag Manager: It’s possible to configure GA4 to work through Google Tag Manager (GTM) and we’ll show you how to build everything in GTM, including custom dimensions and events. We will also deep dive into Consent Mode in Google Tag Manager, what it does and what it doesn’t do for tracking management.

• Reporting: In this part of the Master Class, we’ll show you how to build usable reports in Looker Studio from GA4 and provide tips to best set up your Big Query account and pull data from it. You’ll discover the difference between explorations and reports, how to customize a report, why UTM tagging is critical and more.

• Data storytelling: Now that you have collected the data and reported the data, we’ll end with a section on tips and tricks for presenting the story that the data is telling. We’ll talk about how you should always start with your goals, and bring in the most impressive metrics that illustrate how you met them. We’ll also talk about how images and stats will make your story stand out.

PLEASE NOTE: This will be a hands-on training experience with real-time practice of the skills being taught. You should come to the class with a Google Analytics 4 property installed on your site and data flowing into the account. If you use Google Tag Manager to install Google Analytics currently, you should also come with access to that container. Google Tag Manager access is not required to attend this class.

This GA4 and reporting training course is for anyone working in digital marketing that leverages Google Analytics including account managers, specialists, whole teams, agencies and internal account teams.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

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