Google has fixed the vast majority of issues with the large Google Ads glitch that used a third-party advertiser’s ad dollars to advertise another advertiser’s products. Google said it adjusted all the incorrect reporting and will now start issuing credits to affected advertisers.

So be on the lookout for emails from Google about the credits, if you were impacted.  Plus, now you can go into the reporting and provide your clients or stakeholders with accurate reporting data for your campaigns.

Barry Schwartz,
Google glitch reporter

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PPC

Google Ads recovers from major reporting glitch

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The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected.

PPC

Google phases out Smart Campaigns in favor of Performance Max

Google-Ads

Google's shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.

SEO

Google gives new look for trending now section of Google Trends

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The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.

SEO

Push notifications: The secret weapon for SEO and revenue growth

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Explore how integrating push notifications can improve your website's SEO, user engagement and monetization strategy.

MarTech live panel

Revolutionize your content with AI and automation

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It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results.

PPC

Advertisers react to Google Reporting and Product Listing glitch 

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Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation

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PPC

Advanced analytics techniques to measure PPC

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Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

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Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

SEO

Generative AI tactics, tools and insights from the experts

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Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.

Search Engine Land Awards

Earn the right to call yourself an "award-winning" marketer

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The final deadline for the 2024 Search Engine Land Awards is coming up at the end of this month. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today!

Enter today

 

From MarTech