Google gives new look for trending now section of Google Trends

The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.

News

Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface.

What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance. Plus you can export to CSV, your clipboard and an RSS feed.

What it looks like. Here is a screenshot of what it looks like now:

Google Trends Trending Now

Why we care. A lot of SEOs, content managers and reporters use Google Trends for keyword ideas and content ideas. This new interface can make it easier for you to research content ideas and topics to cover on your site.

Personally, I never use Google Trends to decide what to write or not to write. Instead, I write what I think my readers want to hear about. Of course, I cover the super niche topic of Google Search, so maybe I am not a good example here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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