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Research from several tech companies and agencies shows Performance Max (PMax) is the dominant campaign type used for ecommerce in the past few years.
But PMax’s algorithm lags behind Meta’s in terms of ad targeting and optimization without search intent.
In Maximizing Performance Max: Strategies for ecommerce success, SMX Advanced speaker Andrew Lolk presents basic and advanced campaign structures, as well as key considerations to ensure long term success.
Anu Adegbola,
Paid Media Editor
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