|
Google scrapped plans to kill third-party cookies in Chrome last month.
However, it’s still important to focus on first-party data collection, CRM integrity and advanced analytics, to ensure a more sustainable long-term strategy.
The approaches that Search Engine Land contributor Laura Schiele recommends specifically are:
- Server-side tracking to collect first-party data
- Setting up advanced platform analytics and shoring up CRM data
- Testing different ways of looking at attribution
- Aligning on North Star KPIs
- Keeping a close eye on industry news and trends
Read Thanks, Google – but we’re keeping these 5 post-cookie initiatives to dig deeper.
Anu Adegbola,
Paid Media Editor
|
