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As peak PPC season approaches, it’s crucial to use the slower period for strategic testing to enhance campaign performance.
In Peak PPC season is coming: 5 tests to run now, Search Engine Land contributor Laura Schiele goes through five tests to run:
- Channel diversification.
- Landing page optimization.
- Seasonal creative and offer testing.
- Incrementality testing.
- Default settings testing.
Prepare now to gain an edge when traffic surges.
Anu Adegbola,
Paid Media Editor
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