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Conducting audience research is a critical part of your paid search strategy. When doing it in Google Ads it is important to focus on pre-build, mid-flight, and post-campaign analysis.
In How to conduct audience research for paid search, Search Engine Land contributor Grace Mante explains how to improve campaign performance in three steps:
- Use both internal organizational data and Google Ads tools to define and target audiences.
- Apply insights for optimization.
- Conduct ongoing research.
Anu Adegbola,
Paid Media Editor
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