We’ve all had that panicked email or call about an SEO “emergency.” But is it actually an emergency that needs to be dealt with right now? Or is it something that can (or should) wait?

In How to deal with SEO emergencies, Search Engine Land contributor Helen Pollitt explains what is – and what isn’t – a genuine SEO emergency. Does a ranking drop, traffic drop or Google algorithm update constitute an “emergency”? The answer may surprise you.

Speaking of SEO – we’ve got a jam-packed, star-studded lineup ready for you at SMX Next, which takes place online Nov. 13-14. SMX happens to land on my birthday this year – and all I want for my birthday this year is to spend time with you and thousands of SEO and PPC professionals. (I know. I’m weird.) You can register here.  

Danny Goodwin,
Editorial Director

SEO

How to deal with SEO emergencies

From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.

SEO

Google Performance Max gets new AI-powered video creation, asset testing

Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

PPC

Meta adds ‘automatic adjustments’ to ad accounts, raising concerns

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Analytics & conversion

The age of personalization: How to prepare when nobody’s prepared

Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.

MarTech webinar

Use AI to supercharge your ABM campaigns

Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.

PPC

How to develop PPC testing strategies

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.

SEO

SEO grew up, a lot of SEOs didn’t

Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.

Content marketing

Strategic content planning for SEO

This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-A-T standards. It also provides a content optimization checklist.

SEO

Search Engine Land Awards 2024: And the winners are…

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024.

Free online training

Actionable training + live Q&A are just a click away

Explore the SMX Next agenda, featuring expert-led sessiosn, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14!

See the agenda

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