The end of 2024 is near. So what’s next for SEO in 2025? Search Engine Land contributor Maria Georgieva shares her thoughts in 5 SEO trends for 2025. They are:

• Search alternatives and Google’s antitrust trial.
• AI as a powerful (or terrible) assistant.
• E-E-A-T and the push for originality.
• The user versus the keywords.
• Technical SEO will matter more than ever.

We’ll also kick off SMX Next with a keynote panel dedicated to the 2025 SEO trends you need to know. I’ll be joined by three of the smartest people in the industry – Mike King, Marie Haynes and Melissa Fach. I can’t wait for this one. Register here and join us Nov. 13-14. 

Danny Goodwin,
Editorial Director

SEO

5 SEO trends for 2025

Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.

SEO

Advanced SEO: How to level up your keyword strategy

Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.

SEO

Content length, depth and SEO: Everything you need to know in 2025

Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.

PPC

Amazon Today: A new frontier for brick-and-mortar

How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.

Artificial intelligence

ABM and AI for marketers: Priority use cases for 2025

Learn how to harness AI to supercharge your Account-Based Marketing campaigns.

SEO

AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs

Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.

SEO

Retailers: Google is becoming your new category page

Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

SEO

SearchGPT gives brands 4x more referrals vs. Perplexity, Claude

SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.

Free online training

Actionable training + live Q&A are just a click away

Explore the SMX Next agenda, featuring expert-led sessions, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14!

See the agenda

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12