SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude — and generating more referral traffic for brands. That’s according to enterprise SEO platform BrightEdge, which today released more of its latest AI search trends.
By the numbers. According to BrightEdge:
- SearchGPT’s growth rate is 150%, month-over-month, and sending brands 4x more referrals than Perplexity and Claude.
- Meanwhile, Perplexity and Claude grew 22% in the same month.
SearchGPT’s search market share is just a blip compared to Google. However, ChatGPT’s market share with search could grow to above 1%.
Future of SearchGPT. OpenAI was clear SearchGPT launched in July: It is a temporary prototype. The best features of SearchGPT will become part of ChatGPT, which we believe will happen before the end of 2024.
Why we care. The rise of answer engines is making generative engine optimization (GEO) increasingly important. Brands and businesses need to understand how to implement GEO strategies. Yes, you might not get as much organic traffic from the “Classic Search” of years past, but it will be important to earn mentions and citations because millions of people are using AI-driven search engines like SearchGPT and seeing AI search features like Google’s AI Overviews.
Dig deeper. SearchGPT: What you need to know about OpenAI’s search engine
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About the author
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.