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There are those cases where everything is running smoothly and you are on top of all your optimizations, when a chunk of change comes along and you are expected to scale the account without losing any of those sweet efficiency metrics. What do you do?
If you’re tasked with pushing the volume of your PPC campaigns beyond just cost efficiency, there are several ways to boost your reach and conversions.
In How to identify untapped opportunities in PPC, Search Engine Land contributor Tim Jensen gives us detailed steps as to how to make the most of untapped opportunities without losing the conversion momentum you have built over time.
Anu Adegbola,
Paid Media Editor
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