Google launched the November 2024 core update yesterday around 2 pm ET. It will take about two weeks to completely roll out.

We will continue to monitor this update and report back what we find. We hope you all see positive improvements from this update.

You can also join us this week for SMX Next to learn from Dan Petrovic about how to withstand Google algorithm updates in 2025. Register here.

Barry Schwartz,
Google algorithm reporter

SEO

Google November 2024 core update rolling out now

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

PPC

Google integrates seller and product ratings in Shopping Ads

Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.

PPC

Data: PMax performance stable, but Search CPCs increasing

Google Ads' PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.

Analytics & conversion

Boost Black Friday sales with the ultimate 85-step campaign checklist

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

PPC

Google debuts Sale Event promotion type in Merchant Center

Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.

PPC

Google Ads Editor 2.8 launches with AI image generation

Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.

SEO

Server access logs and SEO: Everything you need to know in 2025

Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO.

MarTech webinar

Get more out of your webinars: Strategies for 24/7 engagement

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg.

SEO

Knowledge graphs: An introduction

Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.

SEO

How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.

Free online training

[TOMORROW] Don't miss the final SMX event of 2024!

Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX kicks off tomorrow, November 13, at 11:00am ET… will you be there?

See the agenda

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12