Google Ads Editor 2.8 launches with AI image generation
Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.
Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions.
Key updates:
- AI image generation from text prompts.
- Google Sheets export capability.
- Resizable error pane.
- Brand guidelines support for Performance Max.
- Image cropping tools.
- Enhanced video controls.
Why we care. The latest version brings significant updates to help you manage campaigns more efficiently, including AI-powered tools and improved campaign controls.
What’s new. Performance improvements:
- Third-party measurement extended to Performance Max and Demand Gen
- Strict age and gender targeting options
- Improved inventory controls for video campaigns
UI improvements:
- Resizable error pane
- Centralized error documentation
- Enhanced image management tools
The catch. Editor version 2.5 and below will no longer be supported, forcing users to upgrade.
Between the lines. The addition of AI-generated images signals Google’s growing emphasis on AI in advertising tools.
What to watch. Whether advertisers embrace the new AI image generation feature and how it impacts creative production workflows.
Bottom line. Google continues to modernize its advertising tools with AI capabilities while improving usability and campaign management features.
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About the author
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.