SMX Next Day 1 kicks off today! I’m super excited about SMX Next for so many reasons. 

For starters, we’ll kick off with an all-star keynote panel featuring Marie Haynes, Mike King and Melissa Fach. I’ll ask them about the key SEO trends you need to know as we approach 2025.

The rest of today’s SMX Next agenda is packed full of next-level SEO and PPC presentations, featuring some of the industry’s most incredible speakers.

  • SEO: You’ll learn about next-generation keyword research, N-E-E-A-T (notability, expertise, experience, authoritativeness, trustworthiness and transparency), site architecture, Google algorithm updates and more.
  • PPC: You’ll learn about leveraging generative AI for ad scripts, prioritizng Google Ads efforts, improving lead quality and more.

Join us – and thousands of your fellow search marketers – today and tomorrow for SMX Next. Register here for free. Let’s go! 

Danny Goodwin,
Editorial Director

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PPC

Google tightens Customer Match rules, warns advertisers about privacy

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Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

PPC

The top 100 consumer products this holiday season, according to Google

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Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

PPC

Google boosts curation capabilities for Ad Agencies

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Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Analytics & conversion

The state of data collaboration: What’s next for marketers?

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Download Lotame’s Global Research Report.

MarTech webinar

Future-proof your ecommerce strategy in 2025

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Learn how to break down data silos and leverage AI to create a unified platform that delivers exceptional customer experiences.

PPC

Google’s Privacy Sandbox faces continued competition concerns

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The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

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PPC

Decoding ad spend: Key insights from the 2024 presidential election

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Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.

SEO

Canonicalization and SEO: A guide for 2025

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Learn how to manage duplicate content, streamline indexing, improve crawl efficiency and more with these canonicalization best practices.

First-party data

The marketer's first-party data checklist

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With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

PPC

PPC keyword strategy: How to align search intent with funnel stages

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Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.

PPC

Pricing vs. ad spend: Which drives more Amazon sales?

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Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.

Free online training

[TODAY] Don't miss the final SMX event of 2024!

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Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX kicks off today at 11:00am ET… will you be there?

See the agenda

From MarTech