Inflation continues to pressure businesses and consumers, with rising wages, material costs and increasing Google Ads cost-per-click (up 4-6% year-over-year in 2024).

While businesses could offset these costs by raising prices, inflation-weary consumers are less likely to tolerate such increases.

Read How to combat rising CPCs and optimize your Google Ads ROI from Search Engine Land contributor Matt Bowen, on his advice on how to offset costs without annoying inflation-weary customers.

Anu Adegbola
Paid Media Editor

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