Google has always been obsessed with speed and efficiency. Over the years, Google released multiple algorithms and search updates to communicate that. Explore the history and evolution of these updates in Everything you need to know about page experience in 2025 by Search Engine Land contributor James Allen.

He also discusses some of the metrics involved in these updates, best practices and his thoughts on what it will all mean for 2025.

While some of us in SEO may not fully agree on the ranking importance of page experience, there is little downside to making your site faster, easier to use and more user friendly.

Barry Schwartz,
Speed writer

SEO

Everything you need to know about page experience in 2025

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.

PPC

Google adds WhatsApp ‘conversation started’ conversion action

Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.

SEO

5 GEO trends shaping the future of search

What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.

Analytics & conversion

Breaking data silos: Digital marketer’s checklist for strategic data collaboration

Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report

MarTech webinar

Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences

Join us as we explore the pivotal shift from traditional cookie consent to the dynamic world of universal consent and preference management.

PPC

How to boost PPC retargeting efficiency with an RFM analysis

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.

SEO

How AI agents are revolutionizing digital marketing

Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.

Social media

Bet on the right social media strategies in 2025

Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for.

PPC

How to combat rising CPCs and optimize your Google Ads ROI

Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.

On-demand online training

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