“Search itself will continue to change profoundly in [2025]. I think we are going to be able to tackle more complex questions than ever before. I think you’ll be surprised even early in [2025] the kind of newer things search can do compared to where it is today.”

That’s what Alphabet/Google CEO Sundar Pichai had to say about Google Search in 2025. Dig deeper in Google CEO Sundar Pichai: Search will profoundly change in 2025.

Buckle up again, gang. More changes are on the way in early 2025.

Danny Goodwin,
Editorial Director

SEO

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Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

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