What can you learn from 2TB of data and 90 million Google Search queries? Quite a lot, if your name is Mark Williams-Cook. 

Williams-Cook found a Google endpoint that allowed him to discover how Google scores for consensus, how it classifies queries (e.g., short fact, comparison, definition) and assigns quality scores.

Dig deeper in Exploit reveals how and why Google ranks content.

Danny Goodwin,
Editorial Director

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Exploit reveals how and why Google ranks content

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