ChatGPT search is now available to all free users
ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.
All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is available globally to all users on every platform.
What they’re saying. During a 12 Days of OpenAI livestream today, Kevin Weil, OpenAI’s chief product officer, said:
- “I can’t imagine ChatGPT without Search now. I use it so often. I’m excited to be bringing it to all of you starting today.”
Why we care. Referal traffic from ChatGPT continues to grow every month. ChatGPT search won’t dethrone Google’s search monopoly anytime soon. However, if ChatGPT search adoption accelerates, as it likely will now that it’s open to all ChatGPT users, it could soon find itself owning 1% of the search market share. Brands, businesses and creators better be ready for this shift.
About ChatGPT Search. OpenAI launched ChatGPT Search Oct. 31. At launch, it was only available to paid subscribers (ChatGPT Plus and Team accounts). Now that it is free to all users, this opens it up to a much wider audience.
Better mobile experience. OpenAI also announced it has a new, faster mobile experience and new maps experiences. Also, in the next few days, it will enable an advanced voice mode for search.
The video. Search—12 Days of OpenAI: Day 8
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About the author
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.