Brendon Kraham, VP of global search ads and commerce at Google, said AI will fundamentally change how people search and how marketers use ads to target searchers. 

“It’s really about empowering advertisers to do more with their campaigns and connect with their audience on a deeper level,” he said.

Learn more about Google’s plans for a major AI push in 2025, which will reshape search marketing.

Barry Schwartz,
AI adopter

PPC

Google Ads plans major AI Push in 2025, reshaping search marketing

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

SEO

How to fix the ‘Page with redirect’ error in Google Search Console

Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more.

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Optimizing LLMs for B2B SEO: An overview

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.

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Coupon sites: The hidden threat to your brand

Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.

First-party data

Discover the power of first-party data

Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers.

PPC

Google updates financial products policy for crypto ads

Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

PPC

Instacart expands foodservice advertising

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

PPC

Google tightens ad policies to align with Search spam rules

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

PPC

Google’s Performance Max placement rules create API confusion

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.

Search Engine Land playbook

13 data plays for SEO and PPC experts

Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to optimize ad performance.

SEO

Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search

Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.

PPC

Google ads rolls out Brand Report for enhanced advertiser insights

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

PPC

Google Ads alert: broad match auto-toggle raises concerns

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

SEO

Google expands AI organized search results to restaurants

Google expanded these for dining recommendations within Google Search.

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