Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns.
The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather than scattered across multiple reports.
The details. Brand Report consolidates data from multiple tools, streamlining analysis of KPIs and demographic performance.
- Advertisers can filter results by age, gender, and other on-target demographics.
- Accessible directly in the Google Ads dashboard under “Insights and reports.”
Why we care. This update is significant because it finally solves the headache of piecing together reach and frequency data from multiple places.
By providing deduplicated metrics in one dashboard, you can now easily see who they’re actually reaching across campaigns, spot where they’re overspending on the same audiences, and make faster, smarter decisions about their brand advertising investments.
Key requirements:
- Available at the single account level (no multi-account or MCC support).
- Metrics cover a max of 92 days and up to 10,000 campaigns.
- Requires 10,000+ impressions per campaign for data to populate.
- Search, Shopping, and Performance Max campaigns are excluded.
What’s next. You should now look out for when other campaign types, like Search, Performance Max and Shopping, will be included in the reports.
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