|
Small and mid-sized businesses (SMBs) face unique challenges in PPC advertising, requiring tailored strategies to maximize their limited budgets.
A human-centered approach, prioritizing relevance and cost control, allows SMBs to compete effectively in paid search without wasting resources.
Read Google Ads for SMBs: How to maximize paid search success where Search Engine Land contributor Matt Bowen shows you what that looks like through tools once thought exclusively for large brands.
Anu Adegbola,
Paid Media Editor
|
