Meta is initiating a strategic rollout of Threads ads, marking a significant milestone in the platform’s monetization journey.

A small group of advertisers can seamlessly integrate Threads into their existing Meta ad campaigns by simply checking a box in Ads Manager.

Read Meta launches ads on Threads to get all the details of this limited test that could lead to being a sophisticated advertising platform.

Anu Adegbola,
Paid Media Editor

Optimizely - Content+ Beyond Virtual Event - Create digital experiences that rise, shine, and drive results

PPC

Meta launches ads on Threads

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Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

PPC

How to make search and PMax campaigns complement each other

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Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

SEO

SEO today and beyond: 8 ways to balance what works now with what’s to come

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From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Analytics & conversion

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

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Marketers can now be triple threats with data, creative and optimization power.

MarTech webinar

Search marketers: Unleash your creative side with ConnectedTV

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Get the playbook for making distinctive, high performing video assets. Join us to learn what makes video ads effective on CTV, how often to refresh your creatives, and a real-world success story of a brand turning creative into a competitive edge.

PPC

5 key PPC areas to prioritize in 2025

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Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.

SMX Master Classes - Achieve your 2025 search marketing goals. Secure your spot.

SEO

Tools and tips for making internal training videos

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Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.

Agencies

2024 Conversion Benchmark Report

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Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

SEO

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Brand-new GEO training

Generative Engine Optimization: The future of search is here

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With AI-driven platforms like ChatGPT and Perplexity changing how users discover content, Generative Engine Optimization is – without question – the future of search. Are you ready to keep your content visible in this new age of GEO? Join Julia McCoy for her brand-new SMX Master Class to kick your skills into high-gear.

Learn more

From MarTech