In case you missed it, we published a super interesting article this week on how to optimize content for AI and agents. It was written by Jed White, co-founder of the AI search engine Andi. The TLDR:

  • Make content accessible with clean HTML/markdown and good structure.
  • Allow AI crawlers in robots.txt and firewall rules.
  • Return content fast, with key info high up.
  • Use semantic markup, metadata, and schemas.
  • Create an llms.txt file.
  • Check your content’s AI visibility.

And a friendly reminder: Early Bird rates for SMX Master Classes expire tomorrow, Feb. 1, at 11:59 p.m. ET. Check out all of the available classes here. You can register here when you’re ready.

Danny Goodwin,
Editorial Director

Optimizely - Content+ Beyond Virtual Event - Create digital experiences that rise, shine, and drive results

SEO

AI optimization: How to optimize your content for AI search and agents

AI-optimization-How-to-optimize-your-content-for-AI-search-and-agents

To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.

SEO

Google Search launches Ask for me

google-robot-phone-1920

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

PPC

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset

Creating-Google-Ads-campaigns-with-Gemini-conversational-AI

Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.

Agencies

2024 Conversion Benchmark Report

See-how-you-compare-with-this-free-benchmark-report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

PPC

Google tests AI-generated backgrounds for Shopping Ads

google-smart-shopping-handout-1

Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

SMX - Early bird rates fly away Feb. 1. - Book your Master Classes

SEO

Automate SEO analysis with Google Sheets, GSC & ChatGPT API

Automate-SEO-analysis-with-Google-Sheets-GSC-and-ChatGPT-API

Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.

Watch it now!

Start 2025 strong with data-powered insights to elevate your marketing

Watch-our-expert-panel-discuss-strategies-for-retail-success

Learn how leading brands are using cutting-edge techniques to drive results—and how you can apply these insights to your own strategy.

SEO

How to use SEO to enhance your visibility within a specific geographic area

How-to-use-SEO-to-enhance-your-visibility-within-a-specific-geographic-area

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Live workshops

Best rates on live training expire tomorrow

computer-money-cost-ppc-ss-1920

SMX Master Class Early Bird rates expire tomorrow, February 1, at 11:59pm ET! Customize your perfect training experience now – from SEO to GEO to advanced Google Ads… and book now for best rates.

Secure Your Spot

From MarTech