Google tests AI-generated backgrounds for Shopping Ads

Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings.

How it works. The AI system will:

• Generate contextual background scenes for existing product images.
• Maintain the original product appearance without alterations.
• Require human review and approval before ads go live.

Why we care. This update represents a significant shift in how product photography can be handled in ecommerce advertising. Moreover, since product presentation directly influences consumer purchasing decisions, this automated enhancement could potentially improve conversion rates without requiring additional investment in creative assets.

On the other hand, do you want Google automating the image that shows on the background of shopping ads, when we have hears advertisers lack of confidence in AI being able to reflect brand guidelines in AI generated creatives accurately?

Worth noting. Advertisers can opt out of the test if they prefer to maintain complete control over their product imagery.

The big picture. This move aligns with Google’s broader strategy of integrating AI across its advertising products, potentially democratizing access to high-quality product presentation for smaller retailers who can’t afford professional studio photography.

First seen. This update was first brought to our attention by Samantha Noble, founder of Biddable Moments, who shared an email from Google on LinkedIn:

What we’re watching. How consumers respond to AI-generated backgrounds and whether this leads to measurable improvements in shopping ad performance.

Bottom line. Google is betting that AI-enhanced product imagery will drive better ad performance, though advertisers maintain the final say in whether their products participate in this experimental feature.