Google’s AI Overviews have crushed organic click-through rates (CTR), according to new research from Seer Interactive. CTR fell from 1.41% to 0.64% year-over-year on queries where AI Overviews appear.

The good news? Organic CTR is going up on queries when AI Overviews aren’t present. 

But there’s more bad news: CTR is down for searches with and without AI Overviews on the paid search side. 

The good news? If your brand appears in an AI Overview, both organic and paid CTRs get a boost. Read all about it in Google organic and paid CTRs hit new lows: Report.

Danny Goodwin,
Editorial Director

SEO

Google organic and paid CTRs hit new lows: Report

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

SEO

Google AI Overviews now with detailed shopping comparisons

Google Search will provide a very detailed comparison of two products within its AI Overviews.

PPC

Google Ads simplifies conversion tracking with new tag manager feature

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Best practices

Learn from 1,000+ landing pages

Discover five high-performing landing page examples, the key design principles that drive engagement, and actionable tips to optimize your pages for conversions.

PPC

Google sees ad potential in Gemini AI

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

SEO

OpenAI drops sign in requirement for ChatGPT search

You no longer need to sign up or have an account to use OpenAI's search feature.

SEO

Instagram and TikTok outrank Google for Gen Z shoppers: Survey

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

PPC

How to use Video View campaigns effectively in Google Ads

Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

PPC

Top 6 B2B paid media platforms: Where and how to advertise effectively

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.

SEO

Mentorship in SEO: How to learn, grow, and build your network

SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.

Live workshops

Deep dives on Advanced SEO, Advanced Google Ads, and more

Your seat at the SMX Master Classes awaits… customize your perfect training experience with expert-led workshops loaded with actionable takeaways and live Q&A.

Choose Your Classes

From MarTech

• AI adoption in CX is rising, but implementation challenges remain
• Winning the race to profitability with a dynamic ICP
• Marketing on Threads: What you need to know
• 6 B2B paid media platforms where you can advertise effectively
• Lessons learned from martech wins