Google Ads simplifies conversion tracking with new tag manager feature
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions.
Advertisers can now set up conversion tracking via a user-friendly interface, eliminating complex manual coding.
Key features:
- Codeless event detection.
- Flexible form submission tracking.
- Multiple URL matching options.
Why we care. This update dramatically reduces the technical complexity of setting up conversion tracking. By offering a wizard-style interface with codeless event detection, Google Ads eliminates hours of manual coding, making form tracking faster and more accessible for marketers with limited technical skills.
First seen. This update was first seen by advertising professional Dennis Quaid when he posted the new update on X (formerly Twitter):
Bottom line. This update streamlines advertiser workflows, reducing technical barriers to conversion tracking.
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In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.