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Is rank tracking dead? No. But it’s more difficult than it once was – especially since Google made JavaScript a requirement for Search last month.
Rank tracking can still help you monitor competitor activity, spot trends, and gauge progress. But while rankings can be useful, they’ve never been the only indicator of success.
What does Google’s change mean? Will this increase the cost of your SEO tools? Will you have to find new ways to prove to key stakeholders that SEO is working? Find out from Search Engine Land contributor Carolyn Shelby in Is rank tracking dead? Why Google’s new rules are changing the game.
Danny Goodwin,
Editorial Director
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