Google Search testing ‘AI Mode’

Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up.

What is AI Mode. AI Mode is described as “Search intelligently research[ing] for you – organizing information into easy-to-digest breakdowns with links to explore content across the web,” according to a leaked email obtained by 9to5Google.

AI Mode is more for open-ended and exploratory questions that may not be served well by what we see today from the Google Search results. This includes queries that ask Google Search for advice and comparisons, as well as exchanges that allow for follow-up questions.

It uses Gemini 2.0, according to the details.

What it looks like. Here is a screenshot obtained by 9to5Google:

Types of queries. Here is a list of the types of queries AI Mode is good at answering:

• “How many boxes of spaghetti should I buy to feed 6 adults and 10 children, and have enough for seconds?”
• “Compare wool, down, and synthetic jackets in terms of insulation, water resistance, and durability”
• “What do I need to get started with aquascaping?”
  • Follow-up: “What are some nearby stores to buy supplies?”

More. We first learned about hints of AI Mode back in early December with through an Android APK finding, in the code of the app. Android Authority than shared some screenshots of AI Mode buttons.

I do wonder if the AI Overview comparison view is part of this or not.

Why we care. AI Mode might be coming to the Google Search apps and maybe somehow directly to Google Search. This may impact how people consume search results and ultimately click to your site.

These AI Overviews are already having a very negative impact on click-through rates from Google to your site. Will AI Mode make it even worse?