Google Ads is making it mandatory for advertisers to document their business names and logos by March.

This change standardizes brand presentation across Google’s ad platforms while giving businesses more control over their digital identity. 

Read more about this notice to discover the consequences of not ensuring your brand guidelines accurately reflect your brand. 

Anu Adegbola,
Paid Media Editor

PPC

Google Ads tightens brand guidelines

Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.

SEO

Google Search now uses Speculation Rules API to make search faster

Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.

PPC

Google Analytics Report Collections: What you need to know

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.

Email marketing

Is email dead?

It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving.

SEO

YouTube citations in Google AI Overviews surge 25%

Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.

SEO

Google News automated publication pages to start in March

This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.

SEO

How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC

Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.

PPC

Everything you need to know about Target CPA bidding

Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

SEO

Why interactive content is key to AI-optimized search success

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

SEO

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs

The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.

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