Google is testing a new ‘Advanced Plans’ feature in its Reach Planner tool. It automatically suggests optimal ad type combinations and budget allocations.

This tool suggests a mix of ad types based on advertisers’ goals, creating specific plans for conversion creation and capture. “The feature could help advertisers more effectively allocate their budgets across different ad types based on specific conversion goals,” wrote Anu Adegbola, Search Engine Land’s Paid Media Editor.

Learn more about this new feature over here.

Barry Schwartz,
Plan writer

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