Google Ads tests ‘Advanced Plans’ feature for budget optimization
Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.
A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale.
How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, creating specific plans for both conversion creation and capture.
Why we care. The feature could help advertisers more effectively allocate their budgets across different ad types based on specific conversion goals.
Between the lines. This appears to be part of Google’s broader strategy to simplify campaign planning while leveraging its machine learning capabilities.
What’s next. The feature appears to be in testing, suggesting Google may be gathering feedback before a wider rollout.
The big picture. The tool represents Google’s continued push toward automated campaign optimization, offering AI-driven recommendations for budget allocation.
Bottom line. If successful, Advanced Plans could streamline the campaign planning process for advertisers while potentially improving conversion outcomes.
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In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.