Are you unknowingly making costly mistakes – either due to hidden platform settings, human error, or poor strategic decisions? Thankfully, just about every PPC mistake can be fixed.

Be sure to read Top 4 PPC mistakes and how to fix them by Search Engine Land contributor Navah Hopkins. Her tips can help you run more efficient campaigns, spend smarter, and maximize results.

Speaking of PPC, did you know Jyll Saskin Gales is hosting an SMX Master Class on Google Ads Beyond Search next week (March 5-6)? Learn more here.

Danny Goodwin,
Editorial Director

PPC

Top 4 PPC mistakes and how to fix them

Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.

SEO

Microsoft Bing testing Copilot Search

Is this the next version of Bing Search or AI Search?

SEO

MTA vs. MMM: Which marketing attribution model is right for you?

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

Email marketing

Is email dead?

It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving.

SEO

Optimizing for AI search: Why classic SEO principles still apply

AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.

PPC

X launches AI-powered tools that create ads, analyze campaigns

X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.

Landing pages

More conversions, less work

This free eBook reveals how to optimize landing pages, leverage AI-powered tools, and automate conversion strategies to drive better results with less effort.

SEO

Content marketing in 2025: 6 strategies you can’t ignore

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Live training + Q&A

[Next Week] Master essential SEO + Google Ads beyond search!

Bruce Clay and Jyll Saskin Gales’ SMX Master Classes kick off next week! Secure your spot now to unlock hours of live training and Q&A with two of the smartest marketers on the planet. Buy both to save 15% and create a comprehensive learning experience.

Register Now

Tool Tips Tuesday

Unlock smarter SEO decisions with the Keyword Difficulty Checker Tool!

This essential tool helps you assess ranking difficulty, find low-competition opportunities, and refine your keyword strategy for better visibility.

Pro-tip: Target keywords with the right mix of difficulty and search volume for maximum impact.

Try it out for free!

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