Google Ads training course with Jyll Saskin Gales | SMX® Master Classes

Master audience targeting, PMax, YouTube ads, and more.

Join us for Google Ads Beyond Search with Jyll Saskin Gales to learn how to take your paid search ads to the next level.

Online March 5-6, 2025 | 12:00pm – 3:00pm ET | $249 | Live & On-Demand

You will learn:

Master audience targeting: Learn how to go beyond basic demographics with Google's advanced audience solutions to find your ideal customers. We'll cover everything you need to know about every audience targeting option, and how to layer audiences and content targeting for the best results.

Performance Max made easy: We'll cover PMax campaign structure, asset groups, audience signals, and goal setting. Discover practical tips and best practices to drive conversions with this AI-powered all-in-one campaign type that’s taking over.

Effective demand gen and YouTube campaigns: Explore how to use image- and video-based campaigns to generate leads and build brand awareness. We'll cover campaign setup tips, targeting options, creative best practices, and strategies to maximize your reach and impact.

Become a creative powerhouse: Learn data-driven strategies for developing effective image and video ads. We'll cover compelling ad copy, impactful visuals, and optimizing your creatives for different ad formats and placements. Plus, how to use Generative AI to write even better ads.

Build a modern Google Ads strategy: Learn how to integrate audience and content targeting, different campaign types and creative elements into a unified strategy. You’ll gain a practical framework for planning, executing, and optimizing your campaigns.

Who should attend?

This Google Ads training course is ideal for practitioners of all levels. Whether you’re an in-house, agency or freelance ads manager, if you work in the Google Ads platform, you are welcome. You’ll walk away with actionable tactics, strategies and frameworks to drive exceptional results from your campaigns.

Agenda

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

Wednesday, March 5

12:00pm - 12:30pm ET

Beyond search: What, why and how

12:30pm - 1:30pm ET

Mastering audience targeting

1:30pm - 1:40pm ET

Break

1:40pm - 2:30pm ET

Mastering audience targeting, continued

2:30pm - 3:00pm ET

Creating a modern targeting strategy

Thursday, March 6

12:00pm - 12:40pm ET

Performance Max made easy

12:45pm - 1:30pm ET

Effective demand gen & YouTube campaigns

1:30pm - 1:40pm ET

Break

1:40pm - 2:30pm ET

Become a creative powerhouse

2:30pm - 3:00pm ET

Build a modern Google Ads strategy

Meet your Master Class instructor

Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts.

Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own “Inside Google Ads” and “Google Ads for Beginners” courses. She hosts the Inside Google Ads podcast, and is TikTok’s resident @the_google_pro with 63,000 followers.

Jyll worked at Google for 6 years and has an MBA from Harvard Business School.