Jyll Saskin Gales

Join us for Google Ads Beyond Search with Jyll Saskin Gales to learn how to take your paid search ads to the next level.

Available On-Demand Until August 16, 2026 | $299

• Master audience targeting: Learn how to go beyond basic demographics with Google's advanced audience solutions to find your ideal customers. We'll cover everything you need to know about every audience targeting option, and how to layer audiences and content targeting for the best results.

• Performance Max made easy: We'll cover PMax campaign structure, asset groups, audience signals, and goal setting. Discover practical tips and best practices to drive conversions with this AI-powered all-in-one campaign type that’s taking over.

• Effective Demand Gen and YouTube campaigns: Explore how to use image- and video-based campaigns to generate leads and build brand awareness. We'll cover campaign setup tips, targeting options, creative best practices, and strategies to maximize your reach and impact.

• Become a creative powerhouse: Learn data-driven strategies for developing effective image and video ads. We'll cover compelling ad copy, impactful visuals, and optimizing your creatives for different ad formats and placements. Plus, how to use Generative AI to write even better ads.

• Bidding for business success: Discover how Google’s bid strategies intersect with your “Beyond Search” campaigns and targeting choices, so you can achieve optimal performance.

• Build a modern Google Ads strategy: Learn how to integrate audience and content targeting, different campaign types and creative elements into a unified strategy. You’ll gain a practical framework for planning, executing, and optimizing your campaigns.

• Applying the Google Ads Hierarchy to your campaigns: Learn how to integrate targeting, creative and bidding into a unified campaign strategy. You’ll gain a practical framework for planning, executing, and optimizing your campaigns.

This Google Ads training course is ideal for practitioners of all levels. Whether you’re an in-house, agency or freelance ads manager, if you work in the Google Ads platform, you are welcome. You’ll walk away with actionable tactics, strategies and frameworks to drive exceptional results from your campaigns.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

11:00am - 12:15pm ET

Beyond Search: Why, What, How Mastering Audience Targeting

12:15pm - 12:30pm ET

Break

12:30pm - 1:45pm ET

Become a Creative Powerhouse: Image & Video

1:45pm - 2:00pm ET

Break

2:00pm - 3:15pm ET

PMax, Demand Gen & YouTube Made Easy

3:15pm - 3:30pm ET

Break

3:30pm - 4:45pm ET

Bidding for Business Success Applying the Google Ads Hierarchy to Your Campaigns

Click on a Master Class to learn more! Buy multiple Master Classes for the ultimate training experience and unlock 15% off registration.