Chegg, a large education technology company, sued Google over AI Overviews. Chegg claimed AI Overviews have hurt its traffic and revenue, which in part is leading the company to find options for selling itself.

Meanwhile, most don’t believe that Chegg will win the lawsuit. But some would prefer this lawsuit to be a class action lawsuit so other companies and publishers can join a fight against Google in court.

Will Chegg beat Google? Doubtful. But it is nice to see someone try.

Barry Schwartz,
Search eagle

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Google sued by Chegg over AI Overviews hurting traffic and revenue

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Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?

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Google Search Console API delayed

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The web interface is not delayed but the API seems backed up since last Thursday.

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Not appearing in Google AI Overviews significantly harms webpages: Study

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Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

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A guide to web crawlers: What you need to know

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Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control.

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PPC budgeting in 2025: When to adjust, scale, and optimize with data

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Balance automation and control in PPC budgeting. Learn when to scale, adjust, and optimize your ad spend for maximum ROI in 2025.

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Optimize your PPC campaigns with AI

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SEO prioritization: How to focus on what moves the needle

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SEO success starts with focusing on what matters most. Learn how proven frameworks can help you prioritize high-impact tasks.

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From MarTech