Is “flat the new up” in today’s SEO landscape? While we all want to experience SEO growth, the reality is that there can only be so many winners.

As painful as it is, Google doesn’t owe any website traffic, although Chegg would likely disagree. Many websites and publishers have lost organic Google traffic in the past couple of years due to factors like algorithm updates and AI Overviews.

While SEO can be a growth engine, SEO is also critical for protecting and maintaining your existing organic visibility. Search Engine Land contributor Rob Tindula explains more in Why SEO is your best defense against declining organic traffic.

Speaking of SEO, the SMX Essential SEO Master Class with Bruce Clay kicks off next week. Find out more and register here.

Danny Goodwin,
Editorial Director

SEO

Why SEO is your best defense against declining organic traffic

SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts.

SEO

Survey: 42% of people say Google Search is becoming less useful

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

PPC

Google Local Service Ads now uses your booking links from Business Profiles

Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in.

Analytics & conversion

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

Ecommerce

The future of ecommerce search: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI-driven search is transforming ecommerce and boosting conversions.

SEO

When and how to use knowledge graphs and entities for SEO

Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.

PPC

Google Ads brand settings: What you need to know about inclusion & exclusion

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

Best practices

Learn from 1,000+ landing pages

Discover five high-performing landing page examples, the key design principles that drive engagement, and actionable tips to optimize your pages for conversions.

PPC

5 LinkedIn Ads mistakes that could be hurting your campaigns

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

Live training + Q&A

[Next Week] Master essential SEO + Google Ads beyond search!

Bruce Clay and Jyll Saskin Gales’ SMX Master Classes kick off next week! Secure your spot now to unlock hours of live training and Q&A with two of the smartest marketers on the planet. Buy both to save 15% and create a comprehensive learning experience.

Register Now

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