SEO training course with Bruce Clay | SMX® Master Classes

Master SEO foundations to support a lifetime of organic success.

Join us for Essential SEO training with Bruce Clay to learn how to improve rankings, boost visibility, and optimize your online presence.

Online March 3-4, 2025 | 12:00pm – 4:00pm ET | $249 | Live & On-Demand

You will learn:

How search engines work: We’ll start the Master Class by discussing the importance of SEO and fundamental concepts that can enhance your rankings. We’ll explore how search engines rank results, recent changes to ranking algorithms, and insights into crawling and PageRank.

The Google Leak: Over 2,500 leaked pages of documents reveal Google’s search ranking algorithms and processes, contradicting several long-held public statements. Gain actionable insights on how to navigate these revelations in your SEO strategy.

Query intent and optimization: Understand different types of query intents and leverage behavioral keyword research to align your content with user expectations, improving both search rankings and user satisfaction.

Engagement-boosting content types: Learn about content types that drive user engagement, including content gap analysis, persona development, and principles like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and search quality rating guidelines.

Harnessing AI for content optimization: Explore the transformative impact of AI on content creation efficiency and creativity. Understand practical applications, best practices, and the latest advances in Google’s AI algorithms to stay ahead in digital marketing.

Technical SEO essentials: Dive into structured data, schema markup, and strategies for achieving position 0 and featured snippets, essential for enhancing visibility and organic traffic.

Additional SEO resources: Get access to Bruce Clay’s curated SEO resources for ongoing education, plus a FREE one-year subscription to Bruce Clay’s SEOToolSet®.

Who should attend?

This essential SEO training course is ideal for search marketers new to SEO as well as those looking to brush up on the basics. You will gain an essential understanding of the core principles and best practices of SEO, as well as explore some more sophisticated tactics and technical aspects of SEO. And everyone gets face-time and Q&A with SEO veteran Bruce Clay.

Agenda

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

Monday, March 3

12:00pm - 1:45pm ET

The importance of SEO
Foundational SEO concepts
Meet the search engines
Q&A

1:45pm - 2:00pm ET

Break

2:00pm - 4:00pm ET

How AI can be used to optimize content
Website anatomy
Search now and in the future
Q&A

Tuesday, March 4

12:00pm - 1:45pm ET

Content for SEO
Core Web Vitals
Q&A

1:45pm - 2:00pm ET

Break

2:00 - 4:00pm ET

Local search
Linking strategies
Siloing concepts
Q&A

Meet your Master Class instructor

Bruce Clay is the founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation.

Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.