March came in like a lion for Google Ads advertisers. Starting Saturday, March 1, advertisers noticed their ads weren’t running.

Google confirmed the issue yesterday (two days later), saying “The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior.” Hours after that update, Google said the unspecific issue was resolved.

BTW: SMX Advanced is coming to Boston June 11-13. Join us for advanced SEO and PPC insights and tips! Find out more and reserve your spot here.

Danny Goodwin,
Editorial Director

PPC

Google Ads stop running for some advertisers

Starting March 1, some advertisers reported that their Google Ads were not serving. The issue was resolved March 3.

SEO

Google now sees more than 5 trillion searches per year

We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.

PPC

Google Merchant Center renames Conversion Settings as Key Event Setup

Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.

Analytics & conversion

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

Ecommerce

The future of ecommerce search: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI-driven search is transforming ecommerce and boosting conversions.

PPC

Google expands Vehicle ads to include RVs and campers

Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings.

SEO

SEO shortcuts gone wrong: How one site tanked – and what you can learn

Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.

Best practices

Learn from 1,000+ landing pages

Discover five high-performing landing page examples, the key design principles that drive engagement, and actionable tips to optimize your pages for conversions.

SEO

Reddit for SMBs: A hidden SEO and engagement goldmine

Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.

Live training + Q&A

[TOMORROW] Take your Google Ads success beyond search!

Are you ready to master audience targeting, PMax, YouTube ads, and more? Join Jyll Saskin Gales for her brand-new SMX Master Class — starting tomorrow at 12:00pm ET. Bundle with Brad Geddes’ Advanced Google Ads Master Class later this month for the ultimate paid search experience — and instantly save 15%!

Claim Your Spot

PPC

How to craft search ads that stand out

Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.

Tool Tips Tuesday

Unlock smarter SEO decisions with the Competitor Analysis Tool!

This essential tool helps you uncover competitor insights, identify gaps in your strategy, and find opportunities to boost your rankings.

Pro-tip: Focus on high-value keywords your competitors rank for but you don’t—these are prime opportunities to increase visibility.

Try it out for free!

From MarTech

• AI-powered martech news and releases: March 6
• Why modern ABX is the future of enterprise GTM
• Salesforce & Microsoft square off with new AI sales agents
• 4 expert-backed ways to get more from HubSpot AI
• Marketing automation vs. email delivery platform: Which tool is right for your team?