PPC success comes from continuous learning, critical thinking, and a willingness to adapt. New paid search professionals must embrace challenges, remain curious, and focus on delivering meaningful results rather than simply following trends or automation.

Read 12 essential paid search tips for newbies, where Search Engine Land contributor Sarah Stemen shares 12 foundation points that will prepare a newbie for success. 

Looking for something more advanced? SMX Advanced is back in Boston on June 11-13! Join us for advanced SEO and PPC insights and tips! Find out more and reserve your spot here.

Anu Adegbola,
Paid Media Editor

PPC

12 essential paid search tips for newbies

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

PPC

Google testing channel reporting for Performance Max campaigns

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

SEO

How to use OpenAI’s Deep Research for smarter SEO strategies

ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.

MarTech webinar

Managing complex marketing campaigns

This session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration.

PPC

How to do PPC keyword gap analysis

Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools.

SEO

Branded search and SEO: What you need to know

Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.

Best practices

Learn from 1,000+ landing pages

Discover five high-performing landing page examples, the key design principles that drive engagement, and actionable tips to optimize your pages for conversions.

PPC

5 LinkedIn Ads mistakes that could be hurting your campaigns

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

The future of search is here

Next week: Generative Engine Optimization training + Q&A

With AI-driven platforms like ChatGPT and Perplexity changing how users discover content, Generative Engine Optimization is – without question – the future of search. Are you ready to keep your content visible in this new age of GEO? Join Will Scott – online March 10-11, for his brand-new SMX Master Class to kick your skills into high-gear.

Save Your Seat

From MarTech

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