Two coasts. Two events. One amazing community.

For the first time ever, we're bringing you two SMX Advanced events in one year:

San Diego | March 2027

Boston | September 2027

Stay tuned for more details!

Summer camp for search marketers is here.

Hundreds of the most advanced, experienced, and passionate search marketers on the planet are heading to the Westin Boston Seaport June 3-5 for SMX Advanced. This is your chance to unlock actionable tactics, exclusive networking, and the unmatched energy of a live event.

Secure Your Spot Today

Advanced, actionable tactics.

Dive into experts-only topics and discussions, participate in in-depth Q&A, and return to the office ready to implement changes that drive measurable results.

Invaluable networking.

Attend both structured and informal networking opportunities that plug you directly into a thriving community of experienced search marketers. Meet new hires, potential employers, and future BFFs… the sky’s the limit.

Exclusive programming.

Attend sessions you won’t find anywhere else – hand-crafted by the powerhouses behind Search Engine Land, the industry publication of record, and a star-studded programming committee of SEO and PPC legends.

See The Agenda

Get Ready To Network

Meet The Committee

Elevate your experience with the Mastermind sessions.

These intimate roundtables let you dive into actionable tactics while networking with recognized industry experts.

Learn More About The Mastermind Sessions

You're in good company at SMX.

Literally. Check out the iconic companies from around the world that send their marketers to SMX for actionable training and game-changing networking.

All Access Pass

True to its name, this pass packs the complete SMX experience. The standard rate of $1,595 flies away June 2. Here’s a look at what you get:

The entire program of keynotes and sessions.

Exhibitor booths and all Expo Hall activities.

All networking experiences.

Hot breakfasts, lunches, and refreshments.

See Everything You Get

Expo+ Pass

A budget-friendly pass that unlocks key programming and networking events. And by budget-friendly, we mean free. Here’s a look at what you get:

All keynotes + Solutions & Theater track sessions.

Exhibitor booths and all Expo Hall activities.

Select networking experiences.

Refreshments during breaks.

See Everything You Get

Book now for best rates.

Purchase your All Access pass at any time before (and even during) the event... assuming we don't sell out. But the sooner you book, the more you save. Plus, you'll sleep easy knowing there's an All Access pass with your name on it. On-site passes cost $1,795... what are you waiting for?

Book Now For Best Rates

Super Early Bird | $1,295

~~The best rate available before any applicable discounts. This rate expires February 28.~~

Early Bird | $1,445

~~Can’t book right away? That doesn’t count you out of a discount. This rate expires May 2.~~

Standard Rate | $1,595

Late to the game? You’ll still unlock savings on on-site rates. This rate expires June 2.

Teams that train together, save together.

Get your team on the same page, speaking the same language, and working towards a shared vision of success!

Send them to SMX Advanced for an unforgettable training experience… and save up to 20% off while you’re at it:

Groups of 3-5 save 10%
Groups of 6-11 save 15%
Groups of 12 or more save 20%

Email [email protected] to request your custom group discount code today!

Boston, baby!

SMX Advanced will take place at the Westin Boston Seaport District, located at 425 Summer St, Boston, MA 02210. This also serves as the official hotel for SMX. Convenient, classy, cool.

We have secured a block of rooms at a discounted hotel rate of $349 plus 16.5% tax, per night.

If you would like to take advantage of this block rate, you will have the opportunity to secure a room during the registration process.

Update 5/11/2026: THE WESTIN HOTEL BLOCK IS NOW SOLD OUT. If you would like to be placed on the waitlist, follow the instructions during your SMX Advanced registration. If you would like to book at another hotel, please consider the options.

Omni Boston Hotel at the Seaport - 0.2 miles/3-minute walk
Element Boston Seaport District - 0.2 miles/5-minute walk
Aloft Boston Seaport District - 0.2 miles/5-minute walk

We do not have any discounted room blocks at these hotels. Should you choose to stay at any hotel other than the Westin, you are responsible for managing your own booking.

Meet the minds behind the magic.

The Search Engine Land editors - together with some of the smartest minds in search marketing - make up the SMX Programming Committee. Check out the legends behind the SMX Advanced agenda... and click below to see what's in store!

See The Agenda

"Absolutely Amazing"

See why attendees, sponsors, and speakers are raving about SMX Advanced...

It was so great to reconnect with people and learn directly from others doing the work.

Aaron Levy

Evangelist

Optmyzr

This was my first SMX Experience... I found the sessions informative and the speakers knowledgeable. I enjoyed hearing from industry leaders who are paving the way utilizing those tools.

Ameet Khabra

Founder

Hop Skip Media

Great event, lots of insights with tangible key takeaways.

Nina Chan

Director of Acquisition Marketing

Liberty Mutual

Very valuable information and invaluable networking.

Jerad Hill

Digital Marketing Specialist

Hill Media Group

Fantastically put together with excellent speakers, tangible content takeaways, well-prepared structure/logistics (food was amazing), and really fun events!

Rachel Street

Marketing Director

Luminary Retailers

SMX was a wealth of good information from other people in the industry. It was also a unique opportunity to bounce ideas off of other people in the field and network.

David Hill

Account Manager

Location3

I go to a lot of marketing conferences, and this one is the most consistently informative.

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Dane Collins

Marketing Director

Contempo Space

Great conference - well organized and led by very smart people. I appreciated the content.

Emily Bishop

Director of Product Management

Relias

The content was exactly what I thought it would be, no surprises or sneaky sales pitches. The duration of each session was great and there were enough breaks to meet people and have conversations with them.

Amado Candelario

Product Manager

Microsoft

Solid technical information and advice. Assumes a base knowledge so no time is wasted explaining concepts people should already be familiar with.

Stephanie Salmon

Vice President of Data & Information Strategy

U.S. News & World Report

I think there is a good array of topics. This size of this event also makes other attendees, speakers, and vendors accessible to talk with and ask questions.

Karin McLean

Director of Marketing Content Operations

Sallie Mae

Your boss doesn’t want you to go to SMX.

Why? Because after attending, you’ll know more, perform better, and drive downright stunning results — which means you’ll be the one setting the strategy, not just executing it.

But until that day, you still might need their approval to join us. So we made it easy. Copy, paste, and customize the letter below to make your case impossible to ignore.

Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:

Subject: Request to Attend SMX Advanced – High-Impact Search Marketing Training  

Hi [Your Boss’s Name],  

I’d like to request approval to attend Search Marketing Expo – SMX Advanced 2026, happening June 3-5 at the Westin Boston Seaport. Attending will deliver immediate ROI and long-term benefits to our team.  

Why this matters for us: 

- Actionable Tactics: Every session is packed with advanced SEO, PPC, AI, and GEO strategies I can immediately apply to improve traffic and conversions.  
- Industry-Leading Insights: The agenda covers the latest search marketing innovations, ensuring we stay ahead of trends instead of reacting to them.  
- Exclusive Networking: I’ll connect with top experts and peers facing the same challenges we are, gaining insights we can implement right away.  
- Unbiased Expertise: Sessions are programmed by independent experts from Search Engine Land -- not vendors pushing products.  

Investment Breakdown:  

- Standard Rate: $1,595 (goes up to $1,745 on June 2)  
- Roundtrip Airfare: $500  
- Hotel for 2 nights at ~$400: $800 (room tax not included)
- Total Cost: $2,895  

My All Access Pass includes perks that will keep me fueled and productive on-the-go:

- Breakfast & hot lunches (no extra meal costs)  
- Snacks & drinks throughout the day  
- Wi-Fi & dedicated workspace to stay connected  

If we act before June 2, the total investment stays under $3,000. Prices go up after that, making early registration a smart financial decision.  

Please let me know if we can move forward -- I’m confident the insights gained will more than pay for themselves in improved performance and efficiency.  

Thanks for considering this!  

[Your Name]

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Complete the form below and a member of our sales team will be in touch!

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