Everyone is talking about how much AI search is the future and how Google is worried about its search market share. Well, a new SparkToro study shows that those worries may be overblown.

Google’s search volume grew about 22% year-over-year. So, Google is still growing in a big way. Plus, if you compare it to OpenAI’s ChatGPT search, Google is 373 times larger, in terms of search query volume. You can read all these details in our coverage here.

In short, Google Search is still the only player in the search game. For now.

Looking for more insights into the future of search and AI’s role in it? The SMX Advanced conference is coming up. Make sure to register. I hope to see you in Boston.

Barry Schwartz,
Old-fashioned searcher

SEO

Google Search is 373x bigger than ChatGPT search

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Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.

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Google Ads expands PMax negative keyword limits

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Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.

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Managing complex marketing campaigns

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As AI scraping surges, AI search traffic fails to follow: Report

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AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

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AI search engines often make up citations and answers: Study

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I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

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Search has changed. Has your strategy?

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Relying solely on the traditional “10 blue links” is no longer enough to achieve sustainable SEO success. Join us on March 18th to discover how to navigate the changing search landscape and drive real results.

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How to use ChatGPT Tasks for SEO

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How to fix the ‘Server error (5xx)’ error in Google Search Console

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Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.

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TODAY: Transform your data storytelling

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All the data in the world doesn’t mean much if you don’t know what to do with it. Join Colleen Harris — today and tomorrow at 12:00pm ET — for her definitive GA4 & Reporting training. Learn how to confidently leverage GA4, GTM, Big Query, and Looker Studio like a pro.

Save Your Seat

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How to prevent Meta Ads restrictions on health and wellness campaigns

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Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.

Featured Tool

Unlock smarter SEO decisions with the SERP Checker Tool!

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This powerful tool gives you a clear view of how your website ranks on the search engine results pages (SERPs) and helps you stay ahead of the competition. Whether you’re tracking rankings for specific keywords or analyzing your overall SEO performance, the SERP Checker Tool offers key insights to refine your strategy and boost visibility.

Pro-tip: Monitor changes in your rankings over time. Keeping an eye on your SERP positioning will help you identify trends and areas for improvement—empowering you to make data-driven SEO decisions.

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From MarTech