Everyone is talking about how much AI search is the future and how Google is worried about its search market share. Well, a new SparkToro study shows that those worries may be overblown.

Google’s search volume grew about 22% year-over-year. So, Google is still growing in a big way. Plus, if you compare it to OpenAI’s ChatGPT search, Google is 373 times larger, in terms of search query volume. You can read all these details in our coverage here.

In short, Google Search is still the only player in the search game. For now.

Looking for more insights into the future of search and AI’s role in it? The SMX Advanced conference is coming up. Make sure to register. I hope to see you in Boston.

Barry Schwartz,
Old-fashioned searcher

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