Everyone is talking about how much AI search is the future and how Google is worried about its search market share. Well, a new SparkToro study shows that those worries may be overblown.

Google’s search volume grew about 22% year-over-year. So, Google is still growing in a big way. Plus, if you compare it to OpenAI’s ChatGPT search, Google is 373 times larger, in terms of search query volume. You can read all these details in our coverage here.

In short, Google Search is still the only player in the search game. For now.

Looking for more insights into the future of search and AI’s role in it? The SMX Advanced conference is coming up. Make sure to register. I hope to see you in Boston.

Barry Schwartz,
Old-fashioned searcher

SEO

Google Search is 373x bigger than ChatGPT search

Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.

PPC

Google Ads expands PMax negative keyword limits

Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.

PPC

Google expands Message asset to Performance Max

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions.

MarTech webinar

Managing complex marketing campaigns

This session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration.

SEO

As AI scraping surges, AI search traffic fails to follow: Report

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

SEO

AI search engines often make up citations and answers: Study

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

SEO

Search has changed. Has your strategy?

Relying solely on the traditional “10 blue links” is no longer enough to achieve sustainable SEO success. Join us on March 18th to discover how to navigate the changing search landscape and drive real results.

SEO

How to use ChatGPT Tasks for SEO

Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.

SEO

How to fix the ‘Server error (5xx)’ error in Google Search Console

Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.

GA4 workshop

TODAY: Transform your data storytelling

All the data in the world doesn’t mean much if you don’t know what to do with it. Join Colleen Harris — today and tomorrow at 12:00pm ET — for her definitive GA4 & Reporting training. Learn how to confidently leverage GA4, GTM, Big Query, and Looker Studio like a pro.

Save Your Seat

PPC

How to prevent Meta Ads restrictions on health and wellness campaigns

Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.

Featured Tool

Unlock smarter SEO decisions with the SERP Checker Tool!

This powerful tool gives you a clear view of how your website ranks on the search engine results pages (SERPs) and helps you stay ahead of the competition. Whether you’re tracking rankings for specific keywords or analyzing your overall SEO performance, the SERP Checker Tool offers key insights to refine your strategy and boost visibility.

Pro-tip: Monitor changes in your rankings over time. Keeping an eye on your SERP positioning will help you identify trends and areas for improvement—empowering you to make data-driven SEO decisions.

Try it out for free!

From MarTech

• 6 challenges businesses face when deploying CDPs
• How to build use cases to break down customer data silos
• How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
• Smarter AI means bigger risks — Why guardrails matter more than ever
• How B2B and B2C brands adopt genAI — same tech, different strategies