Not all sites will fully recover by the end of 2025 from Google core algorithm updates. That’s not me saying it. It’s Google – Danny Sullivan, specifically. And this isn’t the first time Google has told us as much.

Your lost traffic may never come back. Sullivan said this in September. And Google reiterated it again in October. Plus, we know more core updates and other “improvements” are coming to Google search in 2025. Yes, the hits will just keep on coming.

Struggling with Google core updates and volatility? We’ve got an entire session dedicated to the topic (Google algorithm updates in 2025: How to deal with relentless rank volatility, with Mordy Oberstein) at SMX Advanced, taking place June 11-13 in Boston. You can learn more and register here for SMX Advanced.

Danny Goodwin,
Editorial Director

SEO

Google: Not all sites will fully recover with future core algorithm updates

Google will however keep working to reward content creators; but not all deserve to rank well at this point.

PPC

Google Merchant Center to align click reporting with Google Ads

You can expect some of your current and old reports to change when this update happens.

SEO

SEO execution: Understanding goals, strategy, and planning

SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan.

B2C marketing

7 things brands must do to maximize marketing impact

Learn seven key actions marketers must take this year, from embracing household-level data to using passions and predictive modeling to drive smarter engagement.

SEO

Social search is Gen Z’s Google: Are you visible where it matters?

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.

SEO

Refreshing content: How to update old content to drive new traffic

Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic.

Analytics & conversion

How does your landing page stack up?

If you’re driving traffic but not seeing results, it might be time to take a hard look at your conversion rates. Get industry-specific data to help understand what “good” performance really looks like.

SEO

The new SEO imperative: Building your brand

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.

Super Early Bird savings

Do your wallet a favor: Book your SMX Advanced pass by Saturday

The most advanced search marketing training and networking experience is coming to Boston June 11-13… and your chance to save big on your seat expires at the end of this week. What are you waiting for?

See everything you get

Tool Tips Tuesday

Discover the secret to SEO success: Keyword Generator Tool

This powerful tool helps you find the perfect keywords to save time, spark ideas, and boost your online visibility.

Pro tip: Start with broad keywords related to your brand to uncover valuable long-tail variations.

Try it out for free.

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