Google Merchant Center to align click reporting with Google Ads

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some current and historical data reported in Merchant Center.

What is changing. Google wrote in this email, “As of April 21, 2025, we’re updating Google Merchant Center to align click reporting with Google Ads.”

The email goes on to say:

“This change reflects new advertising formats that have different types of interactions. While Google Ads reports clicks separately from other interactions, Merchant Center currently reports all interactions as product clicks. With this update, the definition of product clicks will be the same across both platforms.
As a result, you’ll notice some changes to your current and historical data reported in Merchant Center. There will be no change to your reporting experience in Google Ads, where you’ll continue to see clicks and interactions for your ad campaigns.”

More details. Arpan Banerjee who notified me of this, said the email has a hyperlink to the Google Ads definition of interactions, which reads:

“The main user action associated with an ad format—clicks and swipes for text and Shopping ads, views for video ads, calls for call assets, and so on.”

Why we care. If you run Google Merchant Center and notice a change in click reporting around April 21st (in about a month), then this is why. This is just a reporting change and the changes you see in the clicks in your reports are not related to any changes in performance of those listings within Google Search.