Google launched a new feature that automatically uses merchants’ existing marketing content – like promotions, social media posts, and brand assets – to enhance their visibility across search and beyond.

All businesses are automatically enrolled, though you can opt out via Merchant Center.

Read all about this new update and what this may mean for your business regarding brand protection and the efficiency of campaigns. 

Anu Adegbola,
Paid Media Editor

SMX Advanced 2025: Advanced training for search marketers. See the agenda.

PPC

Google launches automatic marketing content extraction

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Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

PPC

Trump extends TikTok sale/shutdown deadline by another 75 days

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ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.

SEO

Google Demand Gen ads now feature landing page screenshots

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The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.

Content marketing

Content optimization checklist

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Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

PPC

Google Analytics rolls out Generated Insights feature to decode data fluctuations

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Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

PPC

Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report

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The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

Grab your audience's attention with Semrush. Try it free.

SEO

Microsoft officially launches Copilot Search in Bing

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After testing this for a couple of months, the new way to see curated answers in Bing Search is live.

SEO

5 key reasons SEO efforts fall short of business expectations

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From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.

Search Engine Land webinar

The impact of ChatGPT and generative AI on search

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Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.

SEO

How to optimize your company’s Google knowledge panel

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Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.

SEO

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Expert-level training

Will we see you at SMX Advanced?

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The ultimate in-person training and networking experience exclusively for advanced SEOs and PPCs is back: Grab your All Access pass now and meet us at SMX Advanced, June 11-13 in Boston.

See the agenda

From MarTech