Google wants its raters to assign the Lowest score to content created by automated or generative AI tools. Yes, Google doesn’t want websites to publish content created with little to no effort, originality, and value for visitors. However, Google seems fine with continuing to push its own AI-generated content upon us all in the form of AI Overviews.

Just to be clear, this change actually happened in January when Google updated its Search Quality Rater Guidelines (here’s our story on that). However, at least a few people were unaware of this noteworthy change.

That’s why I dug into all the noteworthy changes from January, which included Google introducing generative AI to the guidelines, adding and expanding spam definitions, adding a new “filler” content category, and more. You can read all about it in Google quality raters now assess whether content is AI-generated.

Danny Goodwin,
Editorial Director

SMX Advanced 2025: Advanced training for search marketers. See the agenda.

SEO

Google quality raters now assess whether content is AI-generated

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Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

SEO

Google to expand Discover to Google’s desktop homepage

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Google has been testing this for years, but kicked up its testing over the past several days.

SEO

Google Search Analytics API gains hourly break down for past 10 days

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Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

PPC

26 A/B testing ideas

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These 26 A/B test ideas help search marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

PPC

Google Ads Sitelink Assets: Everything you need to know

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Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.

Grab your audience's attention with Semrush. Try it free.

SEO

3 ways to optimize for AI search bots

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Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.

Content marketing

Content optimization checklist

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Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

SEO

Personal SEO: How to get found and stand out

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Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.

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The ultimate in-person training and networking experience exclusively for advanced SEOs and PPCs is back: Grab your All Access pass now and meet us at SMX Advanced, June 11-13 in Boston.

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From MarTech