Google to expand Discover to Google’s desktop homepage

Google has been testing this for years, but kicked up its testing over the past several days.

News

Google will be bringing Google Discover, the news feed, to the desktop version of the Google.com home page. Google Discover is currently available on the mobile apps and mobile version of Google.com, it has been since 2018. And soon it will come to the desktop version of the Google home page.

More details. Clara Soteras on X and Gianluca Fiorelli on X posted the slides from a Googler announcing this at the Search Central Live event in Madrid this morning.

Here is one of those slides that says Google Discover is “expanding surfaces” to “desktop Search.”

Google Discover Desktop Slide 1744199358

Clara Soteras added, “Google Discover will be available for desktop! The Google team is working to expand Discover on more surfaces. They just showed it in #sclmadrid, a great new feature for News and that will change the real-time and content strategy of publishers.”

Been testing. Google has been testing Discover on the desktop version of the home page for years. I covered this in 2023 with this screenshot showing the feed on desktop:

Google Discover Feed Desktop 1697198792

A week or so ago, this was also spotted being tested in the wild by this X user who shared these screenshots:

Google Discover Desktop Turn On 1744199443
Google Discover Desktop On 1744199443

Why we care. Discover can be a huge traffic driver to news publishers and right now, it is primarily only shown on mobile devices when accessing the Google mobile apps or Google’s mobile home page.

If it comes to Google’s desktop home page, that can about double the exposure of Google Discover traffic for publishers. This can be a very good thing for some, those at least who normally get a lot of traffic from Discover.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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