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Did you know that just 148 keywords account for 15% of all Google searches? That was one interesting finding from the latest research from Rand Fishkin, in collaboration with Datos (a Semrush company). Dig deeper in Surprising data: 15% of Google searches are driven by only 148 terms.
I also spoke with Fishkin on various topics, including the importance of creativity, chasing rankings and traffic, the value of branded search, social search, and more. Dig deeper in Rand Fishkin on the SEO opportunity pie shrinking and more insights.
We also published some interesting PPC data in Performance Max vs. Search campaigns: New data reveals substantial search term overlap. Search Engine Land contributor Brad Geddes digs into how often PMax search terms overlap with Search keywords, how often PMax search terms overlap with Search search terms, and wherever an overlap happens, which of the two campaign types has a higher impression, CTR, conversion rate or conversion value for the overlapping search terms.
Danny Goodwin,
Editorial Director
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