Peak season is approaching. Are you aligned with client goals? Have you implemented accurate tracking? Are you using Enhanced Conversions and Consent Mode to improve data quality?

Offline conversion tracking and basket-level data help tie PPC efforts to real sales, especially for ecommerce brands​​. To ensure you cover all bases, read Search Engine Land contributor Kevin Rea’s, How to improve PPC campaign performance: A checklist.

For more advanced PPC strategies, join us in less than 2 weeks at SMX Advanced in Boston, June 11-13. 

Anu Adegbola,
Paid Media Editor

PPC

How to improve PPC campaign performance: A checklist

Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.

PPC

Google Promoted Pins come to Maps for Demand Gen campaigns

You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.

PPC

YouTube Insights Finder expands globally

The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.

Agencies

When clients ask "Did it work?"—here’s your answer

The Cross-platform Measurement in 2025 How-to-Guide helps agencies turn campaign metrics into client-ready insights. Prove impact with insights clients understand and value.

SEO

Sundar Pichai defends Google’s AI search future

Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.

SEO

Eric Enge on winning SEO, E-E-A-T, and adapting to AI

SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.

Brand marketing

The future of consumer behavior

Discover how shifts in sustainability, authenticity, and technology are shaping tomorrow’s market.

PPC

YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed

Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

AI SEO

Writing for SEO: How to write snippet-friendly content that wins in Google and LLMs

Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.

Training

Seasoned SEOs and PPCs unite at SMX Advanced

There’s only two weeks left until the most advanced search training event of the year kicks off: Don’t miss your chance to attend SMX Advanced — June 11-13 in Boston — and train with experts including Fred Vallaeys, Crystal Carter, Amy Hebdon, Brad Geddes, Mike King, Dawn Anderson, and loads more legends.

Book your ticket now.

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